So often these days we lean towards digital marketing due to it’s ability to provide tangible results in a short period of time whilst equipping us with powerful analytics, but what about the long term brand building activities? Where have these gone?
For Insightful, we massively advocate blended marketing campaigns and utilising tactics that not only help drive the results that the client wants, but also supports with their brand awareness. However do we go far enough of have we lost sight of the creative side of our sector? That’s certainly something for our next #TeamTime. In the meantime, have a read of what Russell Parsons had to say about creativity vs ‘quick wins.’