Content marketing is key to any successful marketing strategy. With a rise in digital marketing comes a rise in content marketing, however, a recent Forbes article pointed out that many companies misunderstand what content marketing consists of.
Often, companies think of content marketing as simply regularly updating blogs associated with the company, when, it is in fact about sharing strategic brand information that drives engagement and provides reader value.
Whilst it’s very easy to rely heavily on metrics and SEO when generating content, creating actual engaging content which has excellent readability and the end user in mind is essential to ensure people are inspired to buy-in to your product or service. Content is key to humanising a corporation and increasingly consumers want a human element to their products that they can engage with on a personal level.
You can read the full Forbes article here.
At Insightful Communications we take a personalised approach to our work. This means we can help our clients generate organic content that actively engages new customers. Contact us to see how we can support you.