Graphic design – Brand development
Brief: NILE was a new sub brand of one of our existing clients, although the client was keen for it to have its own standalone identity including its own website and marketing materials. The brief was to create a new brand that was suitable for a management training academy.
Tactics utilised: To achieve this brief, we worked very closely with a manager involved in the creation of this new academy and on this occasion, we also outsourced the website build to a Website Developer. This meant that as well as creating the brand and associated literature, we also project managed the website build, ultimately providing the client with a complete marketing service. Activity included;
- Creation of logo and branding guidelines
- Creation of branded toolkit for use with all resources
- Writing copy for and then designing a brochure, targeting the B2B market
- Project management of website development including producing site map, writing copy, sourcing images and then supporting with website optimisation once the site was live.
Update: NILE has now ceased operation.
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