Graphic design – Infographics
Brief: A client wanted to visualise some of their impact statistics across their social media platforms to help to raise awareness of the work that they do and try and encourage more donations to enable them to support more young people.
Tactics utilised: After receiving the raw figures from the client, we wanted to use their B2C branding to bring to life their impact measures. We created a suite of graphics that sat together as a family and drew on some previous creatives that had been produced, ensuring consistency of brand. We then used these across their social media platforms over a number of weeks, all the time driving traffic through to the donation pages on their website. Activity included;
- Graphic design
- Social media promotion.