Category: News

What we’re reading: Content is King-How To Improve Your Content Marketing

Content marketing is key to any successful marketing strategy. With a rise in digital marketing comes a rise in content marketing, however, a recent Forbes article pointed out that many companies misunderstand what content marketing consists of.

Often, companies think of content marketing as simply regularly updating blogs associated with the company, when, it is in fact about sharing strategic brand information that drives engagement and provides reader value.

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Insightful Communications develops a beauty brand with the wow factor!

Formed only 12 months ago, Insightful Communications, a creative and digital marketing agency based in Wirral, reflect on one of their biggest achievements of 2019.

Working with a national hair and beauty training academy, they developed a new brand, which would be implemented across the several sites belonging to the academy throughout the UK.

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Insightful Communications to smash the Claire House Splash Dash

The team from Insightful Communications, a marketing communications agency based in Birkenhead, have signed-up to get messy in order to help raise money for Claire House

This year will see the Claire House Splash Dash celebrate it’s seventh birthday. Over the past seven years, it has been the largest charity colour run in the city, so the Insightful Team were more than happy to sign-up in order to support such an amazing event. 

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What we’re reading: Why brands should not expect to grow market share in just one year

Really interesting read here about the market share of start-ups and how established brands are increasingly looking to diversify their offer in order to grow their market share. It also highlights the importance of good branding and having a good marketing strategy to help drive out key messages. Marketers need to be ever adaptable to meet the needs of the brands who they represent, luckily that’s exactly our approach!

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